Whether you’re just starting out or have been in business for some time, but may be struggling to find clarity and definition, this is the exercise for you! We know firsthand how daunting it can be to identify and conceptualize the look of your business, particularly when you aren’t quite sure who you might be marketing to yet! Either way, let’s be real: the wedding industry is a highly visual one, and if your brand isn’t grabbing attention, people will just keep on clicking.